Map customer segments with empathy maps and four switch forces.
npx skills add https://github.com/Jiliar/gabyfoundry-ai --skill customer-forces
Please help me install this Agent Skill. Skill: customer-forces Source: https://github.com/Jiliar/gabyfoundry-ai/tree/main/skills/mercado/04-customer-forces Command: npx skills add https://github.com/Jiliar/gabyfoundry-ai --skill customer-forces
This skill builds a deep, segment-specific understanding of customers by combining an Empathy Map with Bob Moesta's 4 Forces framework to reveal why customers consider or resist switching solutions.
Provide the JTBD analysis and beachhead context to generate the first customer-force maps.
High-intent search queries and answers about installing and using this skill.
To build an empathy map for a beachhead market segment, you analyze the primary job, pains, and gains to generate a six-quadrant map with concrete, non-generic bullets paired with explicit segment context.
The four switch forces in customer segmentation are Push, Pull, Anxiety, and Inertia. These forces model the decision dynamics of why customers consider or resist switching solutions, directly informing your messaging.
You use JTBD analysis to inform GTM messaging by deriving a buying insight from the Push/Pull/Anxiety/Inertia switch forces paired with an empathy map, turning deep customer understanding into concrete positioning signals.
Yes, you can map multiple buyer personas for segment expansion at once. The process generates one to three segment maps per beachhead persona, capturing primary jobs, decision dynamics, and distinct switch forces for each segment.
The best way to analyze customer resistance during product positioning is to evaluate the Anxiety and Inertia switch forces within a segment-specific empathy map, revealing exactly why customers resist switching solutions.
You need existing JTBD analysis and beachhead context to generate accurate customer-force maps. Providing this foundational market segmentation data ensures the empathy map and switch forces reflect concrete, non-generic segment realities.
phurynEvaluate market segments against burning pain, willingness to pay, winnability, and referral potential.
matteotittaMap buying triggers to messaging pillars for market segments.
slgoodrichDevelop go-to-market strategies for product launches and market entries.
maigenticBuild 3-5 JTBD-based customer personas from research data.
