customer-forces

What problem does it solve?

This skill builds a deep, segment-specific understanding of customers by combining an Empathy Map with Bob Moesta's 4 Forces framework to reveal why customers consider or resist switching solutions.

Core Features & Use Cases

• Maps 1–3 segments per beachhead persona, including primary job, pains, gains, and decision dynamics.
• Produces six quadrants empathy maps with concrete, non-generic bullets and explicit segment context.
• Derives a buying insight from the Push/Pull/Anxiety/Inertia forces to guide GTM messaging and product positioning.

Quick Start

Provide the JTBD analysis and beachhead context to generate the first customer-force maps.