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customer-journey-map

Map customer journeys from awareness to loyalty with structured stages.

1|Updated Mar 30, 2026
Search Tags:#KPIs#workshop#journey-mapping#stakeholder-alignment#customer-journey#emotions
One-click install
npx skills add https://github.com/tabooes/pm_skills --skill customer-journey-map-tabooes
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: customer-journey-map
Source: https://github.com/tabooes/pm_skills/tree/main/skills/customer-journey-map
Command: npx skills add https://github.com/tabooes/pm_skills --skill customer-journey-map-tabooes

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Create a structured, repeatable artifact to map the full customer journey—from awareness to loyalty—connecting actions, emotions, touchpoints, KPIs, and cross-functional owners to drive meaningful improvements.

Core Features & Use Cases

  • Comprehensive journey framework covering stages, actions, touchpoints, emotions, KPIs, and business goals
  • Cross-functional alignment through clear ownerships and teams per stage
  • Reusable templates and references to support onboarding, audits, and continuous improvement

Quick Start

Create a ready-to-use journey map by selecting a persona and filling in actions, touchpoints, emotions, KPIs, and teams for each stage.

Frequently Asked Questions about customer-journey-map

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I map the customer journey from awareness to loyalty?▼

Customer journey mapping works by breaking the end-to-end experience into stages like awareness and loyalty, then documenting actions, touchpoints, emotions, and KPIs per stage. This uncovers pain points and aligns cross-functional teams on improvements.

What's the best way to align stakeholders around a broken customer experience?▼

Aligning stakeholders involves creating a structured journey map that assigns clear cross-functional ownership and teams per stage. This connects business goals and KPIs, enabling teams to diagnose broken experiences together and agree on actionable improvements.

Can I use a customer journey map for both B2B and B2C contexts?▼

Yes, customer journey mapping applies to both B2B and B2C contexts. The framework supports structured stages with actions, touchpoints, emotions, and KPIs, making it adaptable for diagnosing experiences and aligning cross-functional teams across different business models.

How do I run a workshop to build a customer journey map?▼

To run a journey-mapping workshop, select a persona and collaboratively fill in actions, touchpoints, emotions, KPIs, and teams for each stage. The Skill provides a reusable template and optional references to support cross-functional alignment during the session.

What do I need to create a customer journey map with KPIs and emotions?▼

You need a selected persona and details for each stage, including actions, touchpoints, emotions, KPIs, and responsible teams. The Skill provides a reusable template to structure this data, connecting business goals to drive meaningful improvements and continuous audits.

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