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customer-research

Capture Voice of Customer data from interviews and surveys into personas and journey maps.

2|Updated Apr 25, 2026
Search Tags:#personas#interviews#surveys#jtbd#customer-research#voice-of-customer
One-click install
npx skills add https://github.com/viethahong/business-skills --skill customer-research-viethahong
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: customer-research
Source: https://github.com/viethahong/business-skills/tree/main/skills/research/customer-research
Command: npx skills add https://github.com/viethahong/business-skills --skill customer-research-viethahong

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps teams uncover customer needs and motivations by structuring research processes that capture interviews, surveys, and Voice of Customer data, turning raw chatter into concrete insights for messaging, product, and strategy.

Core Features & Use Cases

  • Research Design: define objectives, target segments, and methods (interviews, surveys, social listening) to produce a repeatable research plan.
  • Interview Scripts & VoC: craft non-leading interview guides and extract Voice of Customer quotes to inform personas and JTBD.
  • Synthesis & Output: convert findings into updated Buyer Personas, Jobs-To-Be-Done, Journey Maps, and actionable marketing/product recommendations.
  • Use Case: if you’re launching a new feature, use this skill to validate assumptions with real customer signals and derive messaging.

Quick Start

Design and execute a complete customer research plan for your product, including a research design, interview script, VoC collection, and a JTBD-focused insights report.

Frequently Asked Questions about customer-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I turn customer interview data into actionable insights?▼

Transform customer interview data into actionable insights by capturing Voice of Customer quotes and synthesizing them into updated personas, JTBD statements, and journey maps for product and marketing strategy.

What is the best way to write non-leading interview questions for user research?▼

Craft non-leading interview questions by defining clear research objectives and target segments beforehand, ensuring your user research script avoids bias and accurately captures true customer motivations.

How do I extract Voice of Customer data from surveys and social listening?▼

Extract Voice of Customer data from surveys and social listening by applying a structured research plan that captures raw chatter and converts it into concrete insights for messaging, product, and strategy.

Can I use customer research to create Jobs-To-Be-Done statements for a new feature launch?▼

Yes, use customer research to create Jobs-To-Be-Done statements for a new feature launch by validating assumptions with real customer signals and deriving product recommendations from synthesized interview findings.

Does this customer research approach work for both product and marketing strategy?▼

Yes, this customer research approach works for both product and marketing strategy by applying Voice of Customer findings across both domains to create updated buyer personas and actionable messaging recommendations.

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