dashboard-design

Design a product health dashboard by mapping funnel metrics to North Star goals across 4-5 lifecycle stages, selecting proxy metrics and counter-metrics to surface unintended consequences, and establishing a repeatable review cadence.

Counter-metrics in dashboard design surface unintended consequences of primary metrics. They are paired with proxy metrics to provide a balanced view of product health and prevent teams from optimizing for vanity metrics at the expense of user value.

Map funnel metrics to lifecycle stages by aligning each stage to your North Star goal, then selecting 5-10 proxy metrics and counter-metrics with clear ownership to populate a 4-5 stage dashboard for quarterly reviews.

Set up a recurring cadence for dashboard reviews by defining clear metric ownership and establishing a structured governance schedule for alerts and recurring health checks, ensuring your product dashboard remains aligned with company strategy.

Yes, proxy metrics track product health when direct North Star data is unavailable. The dashboard design workflow includes a proxy-metric-selection step to define clear measurements that correlate with your ultimate product goals.

Evaluate tradeoffs during product dashboard design when selecting proxy metrics and counter-metrics. This tradeoff-evaluation step ensures your 4-5 stage dashboard accurately reflects product health without incentivizing unintended behaviors.