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define-strategy

Articulate and stress-test product strategy into a structured STRATEGY.md.

Updated Mar 2, 2026
Search Tags:#positioning#roadmap#strategy#market-research#competitive-analysis#product-strategy#strategic-thesis
One-click install
npx skills add https://github.com/alexmensch/claude-sdlc-plugins --skill define-strategy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: define-strategy
Source: https://github.com/alexmensch/claude-sdlc-plugins/tree/main/plugins/roadmap/skills/define-strategy
Command: npx skills add https://github.com/alexmensch/claude-sdlc-plugins --skill define-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps product teams and founders move beyond vague intuition and craft a clear, testable strategic thesis by identifying weak assumptions about differentiation, positioning, distribution, timing, and non-product advantages. It prevents the common mistake of treating product quality as the sole path to market success and surfaces the open questions that must be resolved before committing roadmap resources.

Core Features & Use Cases

  • Structured Thesis Development: Guides the user to articulate a concise strategic thesis that names the specific bet the product is making.
  • Critical Stress-Testing: Challenges claims about why customers will choose the product, how they will discover it, and whether advantages are durable or easily copied.
  • Optional Market Validation: Offers to invoke a market-research agent to validate competitive claims and incorporate findings into the strategy.
  • Use Case: A founder preparing a roadmap uses the Skill to turn a vague idea into a documented STRATEGY.md that lists the thesis, differentiation, market context, and prioritized risks with next steps.

Quick Start

Use the define-strategy skill to articulate why your product will win, then stress-test differentiation, distribution, timing, and risks and save the result to ./product/STRATEGY.md.

Frequently Asked Questions about define-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I stress-test a product strategy before committing roadmap resources?▼

A strategic thesis should clearly name the specific bet your product is making, identify why customers will choose it over competitors, and explain how they will discover it, ensuring advantages are durable rather than easily copied.

Can I validate competitive analysis claims when defining a product strategy?▼

Yes, you can validate competitive analysis claims by invoking an optional market-research agent to test competitive claims, incorporate findings into the strategy, and refine the documented market context naming specific competitors.

What is the best way to document a product positioning statement for investors?▼

The best way to document a product positioning statement for investors is to generate a structured STRATEGY.md that includes a strategic thesis, differentiation analysis with non-product advantages, market context, and a risks section with actionable next steps.

Does this approach to product strategy work for founders preparing roadmaps?▼

Yes, this approach works for founders preparing roadmaps by turning vague ideas into a documented strategy file that lists the thesis, differentiation, market context, and prioritized risks with next steps, preventing reliance on product quality alone.

Why should I include non-product advantages in a competitive analysis?▼

Including non-product advantages in a competitive analysis prevents the common mistake of treating product quality as the sole path to market success, surfacing open questions about whether advantages are durable or easily copied by competitors.

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