design-brief

Generates design briefs with problem statements, target audience, and success criteria.

3|Updated Mar 28, 2026

Search Tags:#design #product-design #user-research #stakeholders #design-brief #brief-writing #goals-constraints

Ready to run

npx skills add https://github.com/hulusi-tunc/unicorn-skills --skill design-brief-hulusi-tunc

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: design-brief
Source: https://github.com/hulusi-tunc/unicorn-skills/tree/main/.claude/skills/ux-strategy--design-brief
Command: npx skills add https://github.com/hulusi-tunc/unicorn-skills --skill design-brief-hulusi-tunc

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Automates the creation of comprehensive design briefs that articulate problem space, audience, constraints, and success criteria, ensuring alignment at project kickoff.

Core Features & Use Cases

Project Overview — Name, summary, business context, stakeholder
Problem Statement — What, who, evidence, consequences
Target Audience — Primary/secondary users, characteristics, personas
Goals and Success Criteria — Design goal, metrics, qualitative indicators
Scope and Constraints — In/out of scope, technical/brand/timeline/legal
Context and Inputs — Research, competitive refs, previous attempts
Deliverables and Timeline — Outputs, milestones, review points, deadline
Use Case: Create a complete brief for a new onboarding flow, aligning with PRD and user insights.

Quick Start

Generate a design brief for the new onboarding flow given your PRD.

Frequently Asked Questions about design-brief

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I write a design brief for a product redesign?▼

To write a design brief, articulate the problem space, target audience, success criteria, and constraints. This skill structures your brief into sections like Project Overview, Problem Statement, and Deliverables to ensure stakeholder alignment at project kickoff.

What should be included in a design brief for a new feature?▼

A design brief for a new feature must include the Project Overview, Problem Statement, Target Audience, Goals and Constraints, Context, and Deliverables. It uses your PRD and user insights to define the problem space and success metrics for stakeholders.

Can I use this to align stakeholders on project scope and constraints?▼

Yes, you can align stakeholders on project scope and constraints by generating a brief with defined in-scope and out-of-scope items, technical limitations, and success criteria. It also provides prompts specifically designed for stakeholder sign-off.

How do I define success criteria and metrics in a design brief?▼

To define success criteria and metrics in a design brief, the skill prompts you to specify your design goal alongside quantitative metrics and qualitative indicators. This ensures measurable outcomes are documented within the Goals and Constraints section.

Does this design brief template support documenting user research and context?▼

Yes, this design brief template supports documenting user research and context. It includes a Context and Inputs section where you capture prior research, competitive references, and previous attempts to ground the design goals.