design-critique

Run a design critique in four timed phases: a 5-10 minute presentation of the problem and solution, 5 minutes of clarifying questions, a 15-20 minute feedback round using a structured format, and 10 minutes of discussion to prioritize next steps.

I Like I Wish What If is a feedback format where reviewers state what works (I Like), opportunities for improvement (I Wish), and ideas to explore (What If). It keeps critique constructive and balanced across positive and critical observations.

Give actionable feedback using the Observation-Impact-Suggestion pattern: state what you notice, explain its likely effect, and propose a concrete change. Avoid preferential comments like color choices without rationale tied to user needs or standards like WCAG contrast ratios.

Early exploration feedback should focus on problem framing, conceptual direction, and user needs alignment. Avoid visual polish details, pixel-level critique, and implementation concerns, which are only appropriate at high-fidelity stages.

Run remote critiques using collaborative tools like Figma or Miro with commenting enabled. Ask participants to mute when not speaking, use video for engagement, and record the session for absent team members.

Designers should listen fully before responding, take notes, ask clarifying questions, and follow up on action items. Avoid defending every decision, explaining away feedback, or ignoring recurring patterns across reviewers.