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design-research

Synthesize user research into actionable mobile UX design opportunities.

1|1|Updated Mar 22, 2026
Search Tags:#design-principles#ux#user-research#mobile-design#design-research#jtbd#opportunity-analysis
One-click install
npx skills add https://github.com/zzafergok/skills --skill design-research-zzafergok
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: design-research
Source: https://github.com/zzafergok/skills/tree/main/10-research-data/design-research
Command: npx skills add https://github.com/zzafergok/skills --skill design-research-zzafergok

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Design researchers and product teams need to convert user insights into concrete opportunities and design principles before UI work begins. This skill provides a structured JTBD-focused research process and an opportunity-analysis framework to guide mobile UX decisions.

Core Features & Use Cases

  • Phase 1: Research Process (Scoping, App Store Review Analysis, Quantitative Data Analysis, User Interviews, and Synthesis) to build a grounded evidence base.
  • Phase 2: Opportunity Analysis with three ambition scales (Massive, Medium, Small) and a formal prioritization scheme to translate insights into backlog items.
  • Deliverable formats include personas, customer segments, design principles, and an opportunities document to hand off to design and product teams.
  • Handoff to Design: connect research findings to concrete design decisions and backlog items.

Quick Start

Define your research goals and gather analytics, reviews, and interviews, then run Phase 1 to generate insights and opportunities.

Frequently Asked Questions about design-research

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I turn user research into actionable mobile UX design opportunities?▼

To turn user research into mobile UX opportunities, synthesize personas, app store reviews, and JTBD data into a structured evidence base. This process identifies high-leverage design moves and generates prioritized backlog items for cross-functional handoff.

What is the best way to synthesize JTBD data for product strategy?▼

The best way to synthesize JTBD data for product strategy is to apply a structured framework that categorizes insights into massive, medium, and small ambition scales. This translates raw user interview data into formal, prioritized opportunities.

How do I use app store reviews to inform design principles?▼

App store reviews inform design principles by grounding the synthesis phase in real quantitative data and user feedback. This evidence base directly shapes the concrete design principles and customer segments handed off to product teams.

Can I prioritize product backlog items using opportunity analysis?▼

Yes, you can prioritize product backlog items using opportunity analysis by applying a formal prioritization scheme to categorized insights. This evaluates research findings across three ambition scales to output actionable, high-impact design tasks.

Does this research synthesis approach work for refining existing mobile design?▼

Yes, this research synthesis approach works for refining existing mobile design by analyzing quantitative data and user interviews to identify new high-leverage opportunities. It connects updated research findings directly to concrete design decisions and backlog items.

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