positioning-workshop

Guide product managers through adaptive questions to create Geoffrey Moore positioning statements.

Updated Mar 30, 2026

Search Tags:#messaging #positioning #go-to-market #differentiation #jobs-to-be-done #workshop #product-strategy

Ready to run

npx skills add https://github.com/omeragaakbas/zoyare --skill positioning-workshop-omeragaakbas

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: positioning-workshop
Source: https://github.com/omeragaakbas/zoyare/tree/main/.claude/skills/positioning-workshop
Command: npx skills add https://github.com/omeragaakbas/zoyare --skill positioning-workshop-omeragaakbas

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps product teams escape vague, committee-driven messaging by guiding them to make deliberate choices about who they serve, the unmet need they address, the product category they occupy, the concrete benefits they deliver, and how they differ from alternatives.

Core Features & Use Cases

Structured workshop flow: Gathers context, asks up to five adaptive questions, and synthesizes answers into a Geoffrey Moore–style positioning statement.
Evidence-driven: Uses website copy, customer feedback, competitive intel, and JTBD framing to avoid feature-first or vague outcomes.
Facilitation-ready: Aligns stakeholders, supports new product positioning or repositioning, and prepares messaging for PRDs, launches, and marketing artifacts.

Quick Start

Provide your product context (homepage copy, customer feedback, competitor notes) and run the guided five-question session to generate a clear positioning statement and next steps.

Frequently Asked Questions about positioning-workshop

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I write a product positioning statement for my B2B software?▼

To write a product positioning statement, you need to define your target customers, their unmet needs, your product category, key benefits, and competitive differentiation. This Skill guides you through five adaptive Jobs-to-be-Done questions and synthesizes your inputs into a Geoffrey Moore positioning statement.

What is the best way to align stakeholders on go-to-market messaging?▼

The best way to align stakeholders on go-to-market messaging is to run a facilitated workshop using evidence-driven context like customer feedback and competitive intel. This Skill provides a structured flow to help teams make deliberate choices and avoid vague, committee-driven outcomes.

How do I differentiate my product using Jobs-to-be-Done framework?▼

To differentiate your product using Jobs-to-be-Done, you apply JTBD framing to identify unmet customer needs and articulate how your benefits differ from alternatives. This Skill asks adaptive questions to gather context and translates it into clear competitive differentiation.

Can I use this positioning workshop for repositioning an existing product?▼

Yes, you can use this positioning workshop for repositioning an existing product. It supports both new product definition and repositioning by synthesizing website copy, customer feedback, and competitive intel into a clear positioning statement with recommended validation next steps.

What inputs do I need to generate a Geoffrey Moore positioning statement?▼

To generate a Geoffrey Moore positioning statement, you need to provide product context such as homepage copy, customer feedback, and competitor notes. The Skill uses these inputs alongside adaptive JTBD questions to articulate your target customers, unmet needs, and differentiation.

Does this messaging workshop work for B2C products or only B2B?▼

This messaging workshop works for both B2C and B2B products. It guides product managers to discover and articulate clear product positioning by applying evidence-driven context to define target customers, benefits, and competitive differentiation regardless of the market type.