positioning-workshop

To write a product positioning statement, you need to define your target customers, their unmet needs, your product category, key benefits, and competitive differentiation. This Skill guides you through five adaptive Jobs-to-be-Done questions and synthesizes your inputs into a Geoffrey Moore positioning statement.

The best way to align stakeholders on go-to-market messaging is to run a facilitated workshop using evidence-driven context like customer feedback and competitive intel. This Skill provides a structured flow to help teams make deliberate choices and avoid vague, committee-driven outcomes.

To differentiate your product using Jobs-to-be-Done, you apply JTBD framing to identify unmet customer needs and articulate how your benefits differ from alternatives. This Skill asks adaptive questions to gather context and translates it into clear competitive differentiation.

Yes, you can use this positioning workshop for repositioning an existing product. It supports both new product definition and repositioning by synthesizing website copy, customer feedback, and competitive intel into a clear positioning statement with recommended validation next steps.

To generate a Geoffrey Moore positioning statement, you need to provide product context such as homepage copy, customer feedback, and competitor notes. The Skill uses these inputs alongside adaptive JTBD questions to articulate your target customers, unmet needs, and differentiation.

This messaging workshop works for both B2C and B2B products. It guides product managers to discover and articulate clear product positioning by applying evidence-driven context to define target customers, benefits, and competitive differentiation regardless of the market type.