design-retainer-offer

To create a retainer offer, this skill applies a transformation-hypothesis workflow to articulate the buyer impact, scope, and pricing. It generates a complete DFY service offer blueprint with a defined value stack and guardrails to reduce buyer confusion.

A transformation hypothesis frames the specific buyer impact the DFY service will deliver within a defined period, typically 90 days. It serves as the foundational design sequence step to construct a market-ready retainer offer and client-facing document.

Building a value stack involves constructing justified monetary components for sales leverage from your deliverable inventory. The skill structures these deliverables with clear volumes and cost assumptions to create a high-conversion, client-ready offer payload.

Yes, you can generate a client-facing YAML offer payload by providing your agency profile and ICP. The skill uses input-driven frontmatter to output structured deliverables, onboarding guidance, and a ready-to-use YAML and markdown document.

The best way to prevent scope creep is to establish clear guardrails and onboarding guidance during the offer design process. This skill ensures deliverable volumes and cost assumptions are explicitly defined to maintain scoping alignment.

Yes, the retainer offer design process works across target agency-ICP segments by applying a standardized design sequence. It transforms your specific service inputs into a canonical DFY offer with structured deliverables and guarantees.