dfy-dwy-diy

Score DFY, DWY, and DIY delivery models for offers.

104|19|Updated Apr 14, 2026
One-click install
npx skills add https://github.com/alexsmedile/hormozi-skills --skill dfy-dwy-diy
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: dfy-dwy-diy
Source: https://github.com/alexsmedile/hormozi-skills/tree/main/skills/dfy-dwy-diy
Command: npx skills add https://github.com/alexsmedile/hormozi-skills --skill dfy-dwy-diy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It resolves weak offer performance by clarifying which delivery mechanism best matches the promised outcome, the customer’s effort tolerance, and the speed/value requirements.

Core Features & Use Cases

  • Delivery model recommendation (DFY/DWY/DIY): Selects the optimal format based on speed, ease, perceived value, and scalability.
  • Tradeoff-driven reasoning: Explains why the chosen model fits, including where it may fall short.
  • Hybrid and upgrade path design: Proposes 2–4 hybrid delivery options and an offer ladder (DIY → DWY → DFY) to improve conversion and match budget tiers.
  • Common use cases: Use it when the offer exists but feels underpowered, delivery format is unclear, results require more effort than the customer will give, or scaling vs customization is a major tension.

Quick Start

Activate dfy-dwy-diy and ask it to choose the best delivery mechanism (DFY, DWY, or DIY) for my offer by scoring each option and proposing 2 hybrid alternatives using my current OFFER.md and a rough offer idea.

Frequently Asked Questions about dfy-dwy-diy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I choose the best delivery model for my service offer?

When an offer feels weak, delivery model optimization scores DFY, DWY, and DIY formats against speed and ease. It resolves unclear delivery by matching the promised outcome to the customer's effort tolerance and scalability requirements.

How do I design a hybrid offer ladder for conversion optimization?

Designing a hybrid offer ladder involves creating 2-4 alternative delivery options that combine DFY, DWY, and DIY elements. This structure improves conversion by matching budget tiers and providing an upgrade path from DIY to DWY to DFY.

When should I use a DWY delivery model instead of DFY or DIY?

Use a DWY delivery model when you need to balance customization with scalability, but fall short if the customer lacks effort tolerance. It fits situations where the offer exists but requires more client participation than pure DFY.

What is the best way to resolve scaling vs customization tension in service design?

The best way to resolve scaling vs customization tension is comparing DFY, DWY, and DIY models through tradeoff-driven reasoning. This identifies where a chosen model falls short and proposes hybrid delivery structures aligned with audience urgency.

Does sales enablement require a specific delivery format for high perceived value?

Sales enablement does not mandate one delivery format, but DFY typically maximizes perceived value and ease. However, if scalability is critical, DWY or DIY models may be recommended despite requiring higher customer effort.