display-ads

Create and manage display, banner, and ad network campaigns with UTM tracking.

872|122|Updated Feb 26, 2026

Search Tags:#retargeting #paid ads #programmatic advertising #display ads #banner ads #ad networks

Ready to run

npx skills add https://github.com/kostja94/marketing-skills --skill display-ads

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: display-ads
Source: https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/display-ads
Command: npx skills add https://github.com/kostja94/marketing-skills --skill display-ads

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps users create and manage display, banner, and ad network campaigns, optimizing ad placement and targeting for brand awareness and retargeting.

Core Features & Use Cases

Ad Network Integration: Guides users on utilizing ad networks and programmatic buying.
Creative Guidance: Provides best practices for banner ad sizes and formats (static, animated, HTML5).
Buying Options: Explains different ad buying methods like Google Display, DSPs, and direct publisher deals.
Use Case: A user wants to run a retargeting campaign for an e-commerce product. This skill will guide them on selecting appropriate banner ad sizes, choosing ad networks, and setting up UTM parameters for tracking.

Quick Start

Use the display-ads skill to outline a strategy for a new banner ad campaign targeting users interested in sustainable fashion.

Frequently Asked Questions about display-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I set up a retargeting campaign using display and banner ads?▼

Banner ad best practices involve choosing optimal sizes and formats like static, animated, or HTML5. Following these creative guidelines improves display ad visibility and engagement across various ad networks.

What is the difference between programmatic buying via DSPs and direct publisher deals?▼

Programmatic buying via DSPs automates display ad purchasing across ad networks, while direct publisher deals involve negotiated placements. Both methods help optimize banner ad placement for brand awareness and retargeting initiatives.

Can I use this to plan display ad campaigns for a specific e-commerce niche?▼

Yes, you can outline a strategy for a specific e-commerce niche. The skill guides selecting banner ad sizes, choosing ad networks, and setting up UTM parameters to track campaign performance for your target audience.

Why do I need UTM parameters for my display and banner ad campaigns?▼

You need UTM parameters for display ad campaigns to accurately track traffic analysis. Implementing them alongside your banner ads allows you to measure the effectiveness of your retargeting and brand awareness initiatives.