What problem does it solve?
Provides a repeatable process to replace spreadsheet-based planning with a rolling 12-month operating budget and timely variance analysis so ecommerce teams can allocate marketing, inventory, and operating spend with confidence and act before month-end surprises.
Core Features & Use Cases
- Rolling Forecasts: Build and maintain a 12-month forward-looking budget that advances monthly while preserving the original annual plan for comparison.
- Budget vs. Actuals & Variance Analysis: Produce month-by-month variance reports that flag material and notable gaps using dual absolute and percentage thresholds and require commentary for flagged items.
- Marketing & Inventory Planning: Compute channel-level marketing budgets (percentage-based and fixed lines), and calculate open-to-buy (OTB) for inventory using sales forecasts, weeks-of-cover, and supplier lead times.
- Automation & Alerts: Integrate platform sales and accounting actuals to automate monthly reconciliation and generate mid-month budget utilization alerts (overspend/underspend) for rapid remediation.
Quick Start
Generate a 12-month rolling operating budget for website, Amazon, and wholesale channels using the trailing 12 months of actuals, apply seasonality weights, and produce a monthly variance report with alerts.