email-best-practices

Email deliverability requires configuring SPF, DKIM, and DMARC records to authenticate your sending domain. This guide provides setup best practices to ensure reliable email delivery and prevent spoofing across marketing and transactional emails.

Handling email unsubscribe and suppression requires clear workflows for consent capture and list hygiene. This guide covers compliant unsubscribe mechanisms, retention policies, and data handling across CAN-SPAM, GDPR, and CASL regulations.

Managing email list hygiene and opt-in consent capture involves implementing clear workflows for marketing versus transactional emails. This guide provides best practices for maintaining clean lists, capturing valid consent, and managing retention.

This email compliance guide covers both transactional and marketing emails. It provides distinct workflows for each type, ensuring proper consent capture, deliverability setup, and compliance with CAN-SPAM, GDPR, and CASL regulations.

Marketing emails going to spam often indicate deliverability issues with SPF, DKIM, or DMARC setup, or poor list hygiene. This guide helps align your deliverability, consent, and lifecycle practices to improve inbox placement.

Webhooks are needed for real-time email unsubscribe and suppression list management to maintain compliance. This guide outlines how to implement webhook workflows for handling unsubscribes and data retention across CAN-SPAM, GDPR, and CASL.