email-best-practices

Email deliverability requires configuring SPF, DKIM, and DMARC DNS records to authenticate your sending domain. This Skill provides implementation guidance for setting up these protocols to ensure your marketing and transactional emails reach inboxes compliantly.

Double opt-in is the best practice for marketing email compliance, requiring users to confirm their subscription after initial signup. This Skill outlines email capture implementation steps and suppression policies to maintain list hygiene across CAN-SPAM, GDPR, and CASL frameworks.

Transactional emails have different compliance requirements than marketing emails under CAN-SPAM, GDPR, and CASL regulations. This Skill defines the specific implementation requirements and regulatory references needed to distinguish and manage both email types compliantly.

Email suppression manages opt-out requests by permanently excluding unsubscribed addresses from future sends, while list hygiene removes invalid or inactive contacts. This Skill guides teams through establishing suppression policies and retry logic to maintain deliverability and compliance.

Marketing emails go to spam when SPF, DKIM, or DMARC authentication is missing, or when list hygiene and suppression policies are inadequate. This Skill helps diagnose deliverability issues and provides best practices for content, retry patterns, and webhook reliability.

Marketing and transactional emails share deliverability foundations like SPF, DKIM, and DMARC setup but differ in compliance and opt-in requirements. This Skill guides teams to build both email types with appropriate suppression, retry logic, and regulatory adherence across frameworks.