email-generation

You can generate on-brand HTML emails using a strict, table-based structure with design tokens, preheaders, and MSO fallbacks. This ensures compatibility across GHL and Outlook for transactional, marketing, and internal communications.

Maintaining brand consistency requires applying a tokenized design system with LIGHT and DARK themes. Using tokenized colors, typography, and components prevents design drift across multiple campaigns and destinations.

Yes, you can use GHL variables to personalize transactional HTML emails. The generation process exposes GHL variables and resources to automatically inject personalized data for quotations, payments, and marketing campaigns.

Table-based HTML structure is essential for email design systems to ensure maximum compatibility. It enforces strict rendering across Outlook and other clients while applying design tokens consistently for transactional and marketing outputs.

You add MSO fallbacks and preheaders by generating emails with a strict table-based HTML structure. This process automatically includes preheaders for preview text and MSO fallbacks for Outlook-specific rendering issues.

You should use LIGHT or DARK themes for GHL email campaigns based on your brand resources and design system alignment. The generation process follows tokenized themes to ensure consistent visual output across marketing and internal communications.