email-sequence

A welcome sequence typically runs 3-7 emails over 14 days, starting with an immediate delivery email, then a quick win, brand story, social proof, objection handling, feature highlight, and a final conversion email. Send the first email immediately and space the rest 1-3 days apart.

A lead nurture sequence typically contains 5-10 emails spaced 2-4 days apart, depending on sales cycle length and product complexity. The sequence moves from delivering the lead magnet through education, case studies, and differentiation to a direct offer.

Benchmark open rates are 20-40%, click rates 2-5%, and unsubscribe rates should stay under 0.5%. Track conversion rate against the specific goal of each sequence and revenue per email where applicable.

Use a 3-4 email sequence over 7-14 days: a friendly notice with an update-payment link, a reminder, an urgent suspension warning, and a final notice explaining what will be lost. Assume the failure is accidental and keep a single clear CTA.

Trigger re-engagement after 30-60 days of inactivity with a check-in email, followed by a value reminder, an optional incentive, and a final last-chance email asking whether to keep them subscribed. Remove non-responders to keep the list healthy.