landing-pages

What problem does it solve?

Landing pages often fail to convert because they try to serve multiple goals, include distracting navigation, use unclear CTAs, or ignore mobile users; this Skill fixes those issues by prescribing a single-goal, trust-first structure and measurable testing practices.

Core Features & Use Cases

• Single-Goal Architecture: Define exactly one conversion objective per page to avoid competing CTAs.
• Above-the-Fold Optimization: Prescribe headline, subheadline, hero visual, CTA, and trust element placement to communicate value immediately.
• CTA & Form Guidelines: Action-oriented CTA copy, high-contrast design, and minimal form fields to reduce friction.
• Testing & Measurement: A/B test planning with hypotheses, repeat CTAs, tracking configuration, and load-time constraints.
• Use Case: Build an opt-in page for a webinar that prioritizes registration, showcases speaker credibility, uses a single email field, and runs headline and CTA text A/B tests.

Quick Start

Create a landing page that targets one conversion goal, includes headline, subheadline, hero visual, a prominent action-oriented CTA, social proof above the fold, minimal form fields, and an A/B test hypothesis for the headline.