email-waterfall

An email waterfall queries multiple enrichment providers in a specified sequence to locate work emails, stopping once a provider successfully returns a valid address to maximize B2B contact coverage and minimize wasted credits.

Credit optimization in email enrichment works by implementing conditional runs that only execute the next provider if the previous attempt fails, ensuring you only pay for providers that successfully find a valid work email.

Yes, you can achieve 85%+ work email coverage using company domains by configuring a 6-provider email waterfall that sequentially attempts to find contact emails, provided the email field is empty before running.

The best way to order email enrichment providers is by cost, setting up a waterfall that triggers the least expensive lookup first and cascading to more expensive options only when needed to optimize overall credit usage.

Email waterfall enrichment does not trigger for existing contacts because the workflow implements a conditional run designed to only execute when the target email field is currently empty, preventing duplicate lookups and wasted credits.