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thatrebeccarae
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facebook-ads

Audit Meta Ads campaigns across Facebook, Instagram, and tracking frameworks.

97|18|Updated Feb 9, 2026
Search Tags:#audit#attribution#advertising#pixel#facebook-ads#capi#meta-ads
One-click install
npx skills add https://github.com/thatrebeccarae/claude-marketing --skill facebook-ads-thatrebeccarae
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: facebook-ads
Source: https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads
Command: npx skills add https://github.com/thatrebeccarae/claude-marketing --skill facebook-ads-thatrebeccarae

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill helps marketers diagnose and improve Meta Ads performance by auditing campaign structure, audience targeting, creative strategy, and tracking (Pixel, Conversions API, and Aggregated Event Measurement), reducing waste and increasing ROAS.

Core Features & Use Cases

  • Audit and optimize campaigns across Facebook, Instagram, Messenger, and the Audience Network.
  • Evaluate audiences for overlap, Lookalikes, and Advantage+ adoption; design consolidated, efficient structures.
  • Diagnose tracking gaps (Pixel/CAPI/AEM), attribution discrepancies, and creative fatigue with actionable recommendations.

Quick Start

Review your Meta Ads setup using the audit framework and initiate the first health check to surface the top optimizations.

Frequently Asked Questions about facebook-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit Meta Ads campaigns to improve ROAS?▼

To audit Meta Ads campaigns and improve ROAS, evaluate your campaign structure, audience targeting overlap, and creative fatigue to identify wasteful spending and surface actionable optimization recommendations.

How do I fix Meta Pixel and Conversions API attribution discrepancies?▼

Fix Meta Pixel and Conversions API attribution discrepancies by implementing robust tracking setups, enforcing event deduplication, and configuring the 8-event priority to reconcile data across frameworks.

What is the best way to consolidate Facebook audiences for Advantage+?▼

The best way to consolidate Facebook audiences for Advantage+ is to evaluate existing audiences for overlap and Lookalike adoption, then design efficient campaign structures to scale performance.

Do I need event deduplication for Facebook ads tracking?▼

Yes, you need event deduplication for Facebook ads tracking to prevent double-counting conversions across the Meta Pixel and Conversions API, ensuring accurate attribution reconciliation.

Why does my Meta Ads ROAS drop despite high ad spend?▼

Your Meta Ads ROAS may drop despite high ad spend due to undiagnosed tracking gaps in AEM, creative fatigue, or overlapping audience targeting causing inefficient delivery and wasted budget.

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