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form-cro

Audit and optimize non-signup forms to improve completion rates.

Updated Apr 6, 2026
Search Tags:#error-handling#lead-capture#conversion-rate#form-cro#a-b-testing#mobile-forms#field-optimization
One-click install
npx skills add https://github.com/sicktastic/skill-issue --skill form-cro-sicktastic
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: form-cro
Source: https://github.com/sicktastic/skill-issue/tree/main/marketing/skills/form-cro
Command: npx skills add https://github.com/sicktastic/skill-issue --skill form-cro-sicktastic

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketing teams improve completion rates for any non-signup information capture form that suffers from field overload, unclear value, or poor experience by enforcing a structured audit and optimization playbook. It also requires consulting .agents/product-marketing-context.md (or legacy .claude/product-marketing-context.md) so recommendations respect existing product marketing context. The guidance touches every dimension—field necessity, layout, multi-step flow, error handling, submit behavior, trust cues, mobile polish, and measurement—ensuring conversion goals stay aligned with business data needs.

Core Features & Use Cases

  • Initial Form Assessment prompts you to define form type, current performance, business context, and whether there is an existing marketing context file before diagnostics begin.
  • Field-by-Field Optimization applies the “every field has a cost” principle across email, name, phone, company, role, message, dropdowns, and checkboxes to decide what stays, what waits, and what should be inferred.
  • Layout, Multi-Step, and Error Handling Playbooks cover field order, label accuracy, single vs. multi-column, step grouping, inline validation, friendly error messaging, and preserving user input on failure.
  • Submit, Trust, and Mobile Enhancements advise on CTA copy, placement, post-submit states, privacy cues, and mobile specifics like touch targets, keyboard types, autofill, single columns, and sticky buttons.
  • Measurement, Experiments, and Task Questions highlight key metrics, experimentation ideas, and targeted clarifying questions so you can track impact and iterate confidently.

Quick Start

Describe your non-signup form by sharing its type, field count, completion rate, and abandonment points to trigger the audit.

Frequently Asked Questions about form-cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I improve form completion rates for lead capture and demo request forms?▼

Reduce form abandonment by auditing field necessity, optimizing multi-step layouts, and refining mobile behavior. This approach enforces the principle that every field creates friction, balancing data collection needs with higher conversion rates.

What is the best way to reduce field overload on marketing forms?▼

Reduce field overload by evaluating every email, name, phone, and dropdown field for necessity. Optimize what stays, delay what can wait, and infer data when possible to minimize friction and maximize form conversions.

How do I optimize contact forms for mobile users?▼

Optimize mobile forms by applying single-column layouts, large touch targets, appropriate keyboard types, autofill support, and sticky submit buttons. Mobile optimization also requires clear labels and preserving user input on validation failures.

How do I set up A/B testing for checkout and survey form conversion rate optimization?▼

Set up A/B testing for forms by tracking key completion metrics and abandonment points, then experimenting with field order, multi-step grouping, and trust cues. This iterative process identifies which layout changes drive higher conversions.

Why does inline validation help with error handling on web forms?▼

Inline validation improves error handling by catching input mistakes immediately with friendly messaging rather than at submission. Preserving user input on failure and providing clear label guidance prevents frustration and reduces abandonment.

Can I use this form optimization process for newsletter signup forms?▼

This form optimization process targets non-signup information capture forms like lead capture, contact, demo request, survey, and checkout. Newsletter signup forms are excluded because they involve minimal fields and different conversion dynamics.

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