funnel-audit

Audit DTC funnels against RMBC and CRO best practices to identify conversion leaks.

13|5|Updated Mar 20, 2026
One-click install
npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill funnel-audit-coleschaffer
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: funnel-audit
Source: https://github.com/coleschaffer/dtc-copywriting-skills/tree/main/skills/funnel-audit
Command: npx skills add https://github.com/coleschaffer/dtc-copywriting-skills --skill funnel-audit-coleschaffer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Audit an existing DTC sales funnel against RMBC and CRO best practices to identify conversion leaks and quantify revenue impact.

Core Features & Use Cases

  • Load RMBC framework context from rmbc-context to apply Stefan Georgi's methodology.
  • Map funnel steps (Traffic, Pre-sell, Landing, Order, Upsell, Thank You, Email) and flag structural gaps.
  • Score each step across 5 dimensions (Message Match, Friction Level, Proof Density, CTA Clarity, Mobile Experience) and compute per-step and funnel health scores.
  • Identify top 3 conversion leaks with RMBC diagnoses and benchmark gaps, then build a prioritized fix matrix (Revenue Impact × Ease of Fix).
  • Output a complete summary, including structural gaps and recommended actions; supports integration with other RMBC skills like /lander-copy, /order-form-cro, /funnel-architecture.
  • Example: Apply to a tripwire funnel with a webinar pre-sell and VSL landing page.

Quick Start

Provide a funnel description and run an RMBC-based audit to output a prioritized fix matrix.

Frequently Asked Questions about funnel-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit a DTC funnel for conversion leaks?

You can audit a DTC funnel by scoring each step from traffic to email across message match, friction, proof density, CTA clarity, and mobile experience. This identifies conversion leaks and outputs a prioritized revenue-driven fix matrix.

What is RMBC framework methodology for CRO audits?

RMBC framework methodology is a copywriting and conversion approach applied during CRO audits to diagnose funnel leaks. It evaluates message match and proof density across pre-sell, landing, and order pages to quantify revenue impact and structural gaps.

How do I identify conversion leaks in a VSL landing page?

Identify conversion leaks in a VSL landing page by evaluating proof density, CTA clarity, and mobile experience. An audit pinpoints top friction points and message match failures, producing a revenue impact score and prioritized fix recommendations.

Can I audit a tripwire funnel with a webinar pre-sell?

Yes, you can audit a tripwire funnel with a webinar pre-sell. The audit evaluates the entire flow from traffic through order and upsell steps, scoring structural gaps and quantifying conversion leaks for each touchpoint.

What's the best way to prioritize CRO fixes based on revenue impact?

The best way to prioritize CRO fixes is by using a revenue impact and ease of fix matrix. This approach evaluates funnel leak diagnoses and structural gaps, ranking recommended actions to maximize return on optimization efforts.

Why does my DTC funnel have a low conversion rate on mobile?

A DTC funnel has a low mobile conversion rate due to friction levels, poor CTA clarity, or inadequate mobile experience. Auditing these dimensions identifies specific structural gaps and diagnoses message match failures reducing revenue.