What problem does it solve?
funnel-plan helps you stop guessing your B2B go-to-market funnel by diagnosing your ICP and offer inputs, selecting the correct funnel type for your traffic temperature, and producing a full architecture (offer stack + pricing ratios + measurable conversion targets) you can build from.
Core Features & Use Cases
- Funnel readiness checks (F1/F2 gating): Verifies that your ICP and offer mechanism/proof/price are defined before any funnel architecture work proceeds.
- Funnel type selection using diagnostics: Chooses the funnel format based on offer price, traffic cold/warm/hot, trust requirements, and affiliate-readiness needs.
- Offer stack architecture and economics: Designs front-end/tripwire through order bump, OTOs/downsells, continuity, and backend (when applicable), including ratio benchmarks and projected AOV feasibility.
- Stage-by-stage conversion targets: Sets opt-in, VSL completion, purchase, take rates, and call metrics (if relevant) before build begins.
- Missing input identification: Produces a saved funnel plan and explicitly flags Required vs Recommended inputs needed for funnel-build.
Quick Start
Run the funnel-plan skill after you’ve provided your company-context audience, offer mechanism and proof, and your planned traffic source and front-end/back-end pricing so it can generate a complete funnel plan document.
