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ga4-conversions-and-audiences

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Integrate GA4 conversions and audiences into marketing platforms.

Marketing & Sales#marketing analytics#GA4#Google Ads#conversions#audience targeting
Authorscumunna
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill bridges the gap between Google Analytics 4 (GA4) data and various marketing platforms like Google Ads, DV360, SA360, and Ad Manager, ensuring effective use of GA4's event tracking and audience capabilities.

Core Features & Use Cases

  • GA4 Event to Conversion: Transfers GA4 key events as conversions in Google Ads.
  • Audience Sharing: Moves GA4 audiences to Google Ads, DV360, SA360, and Ad Manager for targeted marketing.
  • Consent Management: Helps comply with June 2026 consent changes and data activation gateways.
  • Use Case: Suppose you have a new GA4 event called 'product_interaction' that you want to use in Google Ads. Use this Skill to configure and execute the integration to utilize this event in Ads bidding and targeting.

Quick Start

Configure GA4 key event to conversion mapping using this skill for 'product_interaction'.

Dependency Matrix

Required Modules

googleads

Components

scriptsreferencesassets

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: ga4-conversions-and-audiences
Download link: https://github.com/scumunna/programmatic-skills/archive/main.zip#ga4-conversions-and-audiences

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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