ga4-recommended-events-complete

GA4 recommended events are standardized event names and parameters that enable consistent analytics data collection. Start with the purchase event, then add view_item and add_to_cart to complete your ecommerce funnel. This Skill provides end-to-end implementation patterns for gtag.js and GTM with correct parameters and items array structure.

GA4 purchase and checkout events require specific parameters like currency, value, and a comprehensive items array with product details. This reference consolidates all required and optional parameters, data types, and limits for purchase, begin_checkout, add_to_cart, and related monetization events.

Yes, GA4 recommended events work with both gtag.js and GTM. This Skill includes production-ready templates and implementation patterns for GTM integration, covering engagement, conversion, content, and promotional events with proper event mapping to GA4 specifications.

The items array in GA4 events must follow GA4's comprehensive structure with product identifiers, prices, and quantities. This reference provides complete items array schemas and validation against GA4 catalogs for all ecommerce events including view_item_list, add_to_cart, and purchase.

GA4 recommended events for authentication include login and sign_up events with standardized parameters. This Skill catalogs all engagement and conversion events, including authentication events, with correct parameter requirements and implementation examples.

GA4 recommended events have specific parameter guidelines covering data types and character limits. This reference consolidates all events across engagement, monetization, content, and promotional categories with their required and optional parameters in a single comprehensive guide.