ga4-setup

You can baseline a GA4 property by auditing its web data streams, data retention, and Google Ads linking to ensure correct data collection. This produces a structured change plan and a smoke-test-ready report for validating property health.

Configuring GA4 data retention and cross-domain tracking requires auditing existing property settings and applying maximal retention baselines. The workflow generates explicit manual steps for configurations not yet writable via API to ensure proper setup.

Linking Google Ads to GA4 and filtering unwanted referrals stabilizes attribution data by ensuring proper integrations. The baseline configuration audits these links and refines unwanted referral exclusions to maintain accurate conversion tracking.

Automating GA4 setup is partially supported; the workflow applies API-writable configurations automatically but emits explicit manual steps for unsupported settings. This hybrid approach ensures a complete baseline configuration with a clear audit trail.

A GA4 baseline configuration needs discovery and desired-state interview phases to map your specific analytics requirements before generating a change plan. This phase-driven workflow ensures the applied property configuration matches your tracking needs and passes validation smoke tests.