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gtm-server-conversion-enhancement

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Enhance Google Ads and Floodlight conversions with server-side GTM and first-party data.

Software Engineering#Google Ads#consent management#Floodlight#server-side conversions#Enhanced Conversions
Authorscumunna
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps with moving Google Ads and Floodlight conversions server-side, setting up server-side Enhanced Conversions, sending hashed user-provided data, and ensuring consent-aware forwarding.

Core Features & Use Cases

  • Server-side Conversions: Route conversions through a server-side GTM container for better control and data integrity.
  • Enhanced Conversions: Implement server-side Enhanced Conversions for precise user matching and conversion recovery.
  • Consent Management: Forward conversions based on user consent, ensuring compliance with privacy regulations.
  • Use Case: If you need to recover conversions lost due to cookie deletion, ITP, or consent denial, this skill can help by forwarding conversions server to server and using Enhanced Conversions.

Quick Start

Use the gtm-server-conversion-enhancement skill to set up server-side Enhanced Conversions for Google Ads conversions.

Dependency Matrix

Required Modules

gtm-server-side-tagginggtm-consent-mode-v2google-ads-conversion-tracking-and-attribution

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: gtm-server-conversion-enhancement
Download link: https://github.com/scumunna/programmatic-skills/archive/main.zip#gtm-server-conversion-enhancement

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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