gaia-market-research

Market research for product discovery involves defining scope, analyzing competitors, and mapping customer segments to calculate TAM, SAM, and SOM. The process outputs a structured market-research report to guide product strategy.

The best way to structure competitive analysis and customer research is through a guided session that scopes the market, analyzes competitors, and maps customer segments. This ensures consistent, auditable research outputs for product strategy.

Yes, you can conduct market research for global, regional, or local markets. The research process applies to any specified market or industry, utilizing web research when available to gather necessary competitive and customer data.

To generate a formal market research report, initiate a session that enforces web access checks and collects assumptions. The final structured report is output to docs/planning-artifacts/market-research.md for downstream consumers.

Web access is checked and utilized when available to perform customer insights and competitor analysis. The research process enforces web access checks to gather external data, but also collects internal assumptions to complete the market sizing.