google-ads-audit

Official

Uncover wasted spend and keyword issues.

Authorcognyai
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill automates a comprehensive Google Ads account audit to identify wasted spend, underperforming keywords, low quality scores, pacing issues, and irrelevant search terms that dilute campaign performance.

Core Features & Use Cases

  • Account discovery & access checks: Detect accessible accounts and verify MCP connectivity before running queries.
  • Campaign and budget pacing analysis: Evaluate recent spend vs budgets to identify pacing risks and reallocation opportunities.
  • Keyword, quality score, and search-term diagnostics: Run GAQL queries to surface low-quality or high-spend zero-conversion keywords and problematic search terms, and recommend negatives or match-type changes.
  • Actionable findings: Produce structured findings with estimated impact and prioritized remediation using the create_finding integration.
  • Use Case: An agency connects a client's Google Ads via Cogny MCP to run a 30-day audit, triage top spend leaks, and generate a prioritized action plan for the account manager.

Quick Start

Run a full Google Ads account audit by invoking /google-ads-audit with your account connected through Cogny Agent.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: google-ads-audit
Download link: https://github.com/cognyai/claude-code-marketing-skills/archive/main.zip#google-ads-audit

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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