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google-ads-audit

Audit Google Ads accounts via GAQL queries and MCP tools.

90|10|Updated Mar 25, 2026
Search Tags:#audit#mcp#quality-score#google-ads#gaql#search-terms#budget-pacing
One-click install
npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill google-ads-audit
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-audit
Source: https://github.com/cognyai/claude-code-marketing-skills/tree/main/skill-pipeline/google-ads-audit
Command: npx skills add https://github.com/cognyai/claude-code-marketing-skills --skill google-ads-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill automates a comprehensive Google Ads account audit to identify wasted spend, underperforming keywords, low quality scores, pacing issues, and irrelevant search terms that dilute campaign performance.

Core Features & Use Cases

  • Account discovery & access checks: Detect accessible accounts and verify MCP connectivity before running queries.
  • Campaign and budget pacing analysis: Evaluate recent spend vs budgets to identify pacing risks and reallocation opportunities.
  • Keyword, quality score, and search-term diagnostics: Run GAQL queries to surface low-quality or high-spend zero-conversion keywords and problematic search terms, and recommend negatives or match-type changes.
  • Actionable findings: Produce structured findings with estimated impact and prioritized remediation using the create_finding integration.
  • Use Case: An agency connects a client's Google Ads via Cogny MCP to run a 30-day audit, triage top spend leaks, and generate a prioritized action plan for the account manager.

Quick Start

Run a full Google Ads account audit by invoking /google-ads-audit with your account connected through Cogny Agent.

Frequently Asked Questions about google-ads-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my Google Ads account for wasted spend and low quality scores?▼

An automated Google Ads audit identifies wasted spend and low quality scores by running GAQL queries to surface high-spend zero-conversion keywords, then generates prioritized remediation findings with estimated impact.

What is budget pacing analysis in Google Ads and when do I need it?▼

Budget pacing analysis evaluates recent spend versus campaign budgets to identify pacing risks and reallocation opportunities. You need it when campaigns risk early budget exhaustion or underdelivery.

How do I find irrelevant search terms that are draining my Google Ads budget?▼

To find irrelevant search terms draining your Google Ads budget, run a search-term investigation that surfaces costly queries and recommends negative keywords or match-type changes to eliminate spend leaks.

Can I use an automated Google Ads audit with my account connected via MCP?▼

Yes, you can run a Google Ads audit when your account is connected via Cogny MCP. The audit verifies MCP connectivity, retrieves live campaign data using Google Ads tools, and generates structured actionable findings.

What's the best way to triage top spend leaks in a Google Ads account?▼

The best way to triage top spend leaks is to run a 30-day automated audit that analyzes keyword inefficiencies, budget pacing, and search-term relevance, producing a prioritized action plan for account managers.

What are the limitations of using GAQL queries for Google Ads keyword diagnostics?▼

Using GAQL queries for Google Ads keyword diagnostics is limited to campaign-level analysis and short-term pacing reviews, requiring authenticated MCP connectivity to retrieve live data and generate actionable findings.

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