google-ads-audit
OfficialUncover wasted spend and keyword issues.
Authorcognyai
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill automates a comprehensive Google Ads account audit to identify wasted spend, underperforming keywords, low quality scores, pacing issues, and irrelevant search terms that dilute campaign performance.
Core Features & Use Cases
- Account discovery & access checks: Detect accessible accounts and verify MCP connectivity before running queries.
- Campaign and budget pacing analysis: Evaluate recent spend vs budgets to identify pacing risks and reallocation opportunities.
- Keyword, quality score, and search-term diagnostics: Run GAQL queries to surface low-quality or high-spend zero-conversion keywords and problematic search terms, and recommend negatives or match-type changes.
- Actionable findings: Produce structured findings with estimated impact and prioritized remediation using the create_finding integration.
- Use Case: An agency connects a client's Google Ads via Cogny MCP to run a 30-day audit, triage top spend leaks, and generate a prioritized action plan for the account manager.
Quick Start
Run a full Google Ads account audit by invoking /google-ads-audit with your account connected through Cogny Agent.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: google-ads-audit Download link: https://github.com/cognyai/claude-code-marketing-skills/archive/main.zip#google-ads-audit Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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