google-ads-keyword-cannibalization

Name: google-ads-keyword-cannibalization
Availability: InStock
Author: eliasmalm

Identify and quantify keyword cannibalization across Google Ads campaigns.

13|Updated Mar 12, 2026

Search Tags:#audit #google-ads #cannibalization #keyword-overlap #negatives #cross-campaign

Ready to run

npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-keyword-cannibalization

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: google-ads-keyword-cannibalization
Source: https://github.com/eliasmalmsandberg/google-ads-skills/tree/main/skills/google-ads-keyword-cannibalization
Command: npx skills add https://github.com/eliasmalmsandberg/google-ads-skills --skill google-ads-keyword-cannibalization

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Cannibalization occurs when your own campaigns bid against each other, inflating CPCs and distorting performance data. This Skill helps you identify exact duplicates, match-type overlaps, and cross-campaign intent conflicts, then guides you to implement a robust routing and negative keyword plan.

Core Features & Use Cases

Identify and quantify cannibalization across campaigns using keyword-level comparisons and search term analysis.
Recommend a cross-campaign negative keyword routing plan to ensure the right campaign wins each auction.
Produce a prioritized fix list with actionable steps for immediate optimization and long-term prevention.

Quick Start

Analyze your Google Ads account for cannibalization by exporting keywords and search terms, then generate a prioritized fix plan.

Frequently Asked Questions about google-ads-keyword-cannibalization

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I identify keyword cannibalization in Google Ads?▼

Identify keyword cannibalization by exporting your Google Ads keyword lists and search term reports, then comparing campaigns to find exact duplicates, match-type overlaps, and cross-campaign intent conflicts.

Why are my Google Ads campaigns competing against each other?▼

Google Ads campaigns compete when internal cannibalization occurs due to overlapping keywords and intent conflicts across campaigns, which inflates CPCs and distorts your performance data.

How do I use negative keywords to fix cross-campaign overlap?▼

Fix cross-campaign overlap by implementing a negative keyword routing plan that assigns ownership to the correct campaign, ensuring the right campaign wins each auction.

What is the best way to audit match-type overlaps across Google Ads campaigns?▼

The best way to audit match-type overlaps is to compare keyword lists across your Google Ads campaigns, quantify the overlapping terms, and generate a prioritized fix plan with routing rules.

Can I analyze Google Ads search term reports to prevent internal bidding conflicts?▼

Yes, you can analyze Google Ads search term reports to detect cross-campaign intent conflicts and exact duplicates, allowing you to assign campaign ownership and prevent internal bidding conflicts.

When should I reassign campaign ownership for duplicate keywords?▼

Reassign campaign ownership for duplicate keywords after quantifying the cannibalization impact and identifying exact duplicates, using a prioritized fix list to guide your negative keyword implementation.