google-ads

Set up a Performance Max campaign by structuring asset groups, enabling client-side gtag enhanced conversions, and importing GCLID offline conversions to track cross-platform attribution. Begin with a $50/day learning budget to maximize conversion discovery.

The recommended bidding progression for Google Ads transitions from Manual CPC to Maximize Conversions, then to Target CPA, and finally to Target ROAS. This progression helps campaigns gather sufficient conversion data before applying automated bidding strategies.

Yes, you can manage both lead generation and e-commerce Google Ads campaigns. The approach supports account-level and asset-group operations across Search, Display, Performance Max, Video, Shopping, and Demand Gen campaign types for either use case.

GCLID offline conversion import works by capturing the Google Click ID on the client side and sending it server-side with offline conversion data. This allows you to track leads or sales that complete outside of your website back to the original ad click.

Yes, you need OAuth2 authentication to automate Google Ads campaign creation and conversion tracking. It securely authorizes API mutate operations required for managing campaign structures, asset groups, and bidding configurations programmatically.

Performance Max campaigns can cannibalize existing Search campaigns when tracking gaps or overlapping audience signals occur. Implementing cross-platform deduplication, negative keyword hygiene, and proper search term triage helps prevent budget waste and audience overlap.