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google-ads-impression-share-trend-monitor

Analyze and visualize Google Ads search impression share trends by rank and budget loss.

17|5|Updated Jun 25, 2026
Search Tags:#data visualization#performance monitoring#google ads#campaign audit#search marketing#impression share
One-click install
npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-impression-share-trend-monitor
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: google-ads-impression-share-trend-monitor
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/reporting/components/impression-share-trend-monitor
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-impression-share-trend-monitor

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

This skill solves the difficulty of identifying whether search impression share losses are driven by auction rank or budget constraints over time, preventing misleading cross-campaign comparisons.

Core Features & Use Cases

  • Spend-Ranked Monitoring: Automatically ranks search campaigns by spend to prioritize high-impact analysis.
  • Trend Visualization: Provides an own-scale sparkline and weekly stacked breakdown to see how impression share, rank loss, and budget loss evolve.
  • Use Case: Use this to diagnose why a high-spend campaign is losing reach—whether it is due to bid/quality score issues (rank) or insufficient daily budget—and track the impact of optimizations over a 4-week window.

Quick Start

Use the google-ads-impression-share-trend-monitor skill to render the impression share trend report for the current account campaigns.

Frequently Asked Questions about google-ads-impression-share-trend-monitor

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I visualize Google Ads search impression share trends?▼

To visualize Google Ads search impression share trends, you need to provide structured weekly impression share data to generate interactive HTML components for ongoing campaign performance monitoring.

Why does my Google Ads campaign keep losing search impression share?▼

Search impression share losses occur due to either auction rank deficiencies, such as low bid or quality score, or budget constraints, and categorizing reach loss helps pinpoint the exact driver.

How do I monitor search impression share loss by rank and budget?▼

You can monitor search impression share loss by generating a weekly stacked breakdown that visualizes how impression share, rank loss, and budget loss evolve over a 4-week tracking window.

Can I use weekly impression share data to audit Google Ads performance?▼

Yes, you can use structured weekly impression share data to conduct Google Ads performance audits by automatically ranking campaigns by spend to prioritize high-impact reach analysis.

What is the best way to track Google Ads reach loss over time?▼

The best way to track reach loss over time is by using an own-scale sparkline that monitors weekly trends, preventing misleading cross-campaign comparisons by isolating rank and budget drivers.

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