google-ads-impression-share-competitiveness

Analyze Google Ads impression share data to diagnose auction competitiveness.

17|5|Updated Jun 25, 2026

Search Tags:#analytics #campaign #google ads #ppc #auction #impression share

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-impression-share-competitiveness

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: google-ads-impression-share-competitiveness
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/reporting/components/impression-share-competitiveness
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill google-ads-impression-share-competitiveness

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill addresses the lack of native competitor-level auction insights in the Porter Metrics Google Ads connector by providing a transparent, account-specific view of your own auction competitiveness.

Core Features & Use Cases

Auction Diagnosis: Visualizes your Search Impression Share, identifying whether your reach is capped by rank or budget.
Performance Visualization: Generates a coverage bar showing the split between top-of-page wins and losses to rank or budget.
Use Case: Use this to audit a campaign's performance and determine if you should increase bids to improve rank or increase budget to capture more impression share.

Quick Start

Use the google-ads-impression-share-competitiveness skill to render an auction competitiveness table for the current campaign metrics.

Frequently Asked Questions about google-ads-impression-share-competitiveness

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I diagnose if my Google Ads impression share is limited by rank or budget?▼

Google Ads auction competitiveness is diagnosed by analyzing campaign impression share data to map reach limitations. This skill visualizes the split between top-of-page wins and losses, identifying whether your reach is capped by rank or budget constraints.

What is the best way to audit Google Ads auction competitiveness without competitor data?▼

Auditing Google Ads auction competitiveness without competitor data requires analyzing your own account-specific impression share metrics. This skill provides a transparent reporting component that evaluates your rank and budget diagnostics for paid search audits.

How do I visualize Google Ads top-of-page wins and impression share losses?▼

Visualizing Google Ads top-of-page wins involves generating a coverage bar from campaign-grain impression share data. This performance visualization displays the exact split between your auction wins and losses attributable to rank or budget.

Can I use this skill for paid search budget optimization workflows?▼

This skill applies directly to paid search budget optimization workflows by diagnosing campaign impression share limitations. It maps auction metrics to actionable rank and budget diagnostics, helping you determine if you should increase bids or budget.

Does this skill provide competitor-level auction insights for Google Ads?▼

This skill does not provide competitor-level auction insights. It addresses the lack of native competitor data by offering a transparent, account-specific view of your own Google Ads auction competitiveness based on internal impression share metrics.