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competitor-analysis

Transform Google Ads auction insights into competitor intelligence and ad strategy recommendations.

31|8|Updated Apr 10, 2026
Search Tags:#competitor analysis#auction insights#competitive strategy#market share#impression share#overlap rate#position above rate
One-click install
npx skills add https://github.com/itallstartedwithaidea/agent-skills --skill competitor-analysis-itallstartedwithaidea
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-analysis
Source: https://github.com/itallstartedwithaidea/agent-skills/tree/main/skills/google-ads/competitor-analysis
Command: npx skills add https://github.com/itallstartedwithaidea/agent-skills --skill competitor-analysis-itallstartedwithaidea

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill turns Google Ads auction insights and SERP/preview data into actionable competitive intelligence, so you can understand who you compete against and why performance shifts happen.

Core Features & Use Cases

  • Competitor profiling from auction insights: Builds competitor profiles using impression share, overlap rate, position-above rate, outranking share, and top-of-page metrics over time.
  • Market share estimation: Estimates achievable share impact by correlating competitive metrics with your own search/click/conversion-related presence.
  • Strategic recommendations: Detects aggressive threats vs. withdrawal opportunities and outputs clear defend/attack/concede actions.

Quick Start

Ask for a competitor analysis based on the latest Google Ads auction insights, including impression share, overlap rate, and position-above rate, so the agent can produce market-share estimates and a defend/attack strategy by competitor.

Frequently Asked Questions about competitor-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze Google Ads auction insights to build a competitive strategy?▼

Analyze Google Ads auction insights by extracting impression share, overlap rate, and position-above rate metrics to build longitudinal competitor profiles, estimate market share impact, and generate defend, attack, or concede strategic recommendations.

What is overlap rate and position above rate in competitor analysis?▼

In competitor analysis, overlap rate and position-above rate are Google Ads auction metrics tracking how often competitors enter the same auction and rank higher than you, enabling longitudinal profiling to detect aggressive threats or withdrawal opportunities.

Can I estimate market share impact using auction insights data?▼

Yes, you can estimate market share impact by correlating competitor analysis metrics like outranking share and impression share with your own search, click, and conversion presence to model achievable share outcomes.

How do I turn SERP preview signals into actionable competitor intelligence?▼

Transform SERP preview signals into competitor intelligence by combining them with auction insights data to profile competitors systematically, mapping their top-of-page metrics over time to inform your offensive and defensive ad strategy.

What's the best way to detect aggressive competitor threats in Google Ads?▼

Detect aggressive competitor threats by monitoring longitudinal auction insights data for spikes in overlap rate and outranking share, allowing you to differentiate active market aggression from competitor withdrawal opportunities.

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