google-ads

Analyze Google Ads performance metrics and identify wasted keyword spend.

1|Updated Feb 15, 2026

Search Tags:#performance optimization #campaign management #conversion tracking #google ads #ppc #adwords

Ready to run

npx skills add https://github.com/rustykuntz/rocie-tools --skill google-ads-rustykuntz

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: google-ads
Source: https://github.com/rustykuntz/rocie-tools/tree/main/skills/google-ads
Command: npx skills add https://github.com/rustykuntz/rocie-tools --skill google-ads-rustykuntz

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires python3, google-ads-sdk, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill streamlines the management and optimization of Google Ads campaigns, helping users control ad spend, improve performance, and track conversions effectively.

Core Features & Use Cases

Campaign Performance Monitoring: Analyze key metrics like cost, conversions, and CPA.
Keyword Optimization: Identify and manage underperforming keywords to reduce wasted spend.
Account Auditing: Provides a checklist for common areas needing attention in Google Ads accounts.
Use Case: Automatically identify and pause keywords that have spent over $500 in the last 90 days without generating any conversions.

Quick Start

Use the google-ads skill to audit campaign performance for the last 30 days.

Frequently Asked Questions about google-ads

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I find wasted spend in my Google Ads campaigns?▼

To find wasted spend in Google Ads, this skill analyzes performance metrics to identify underperforming keywords, such as those exceeding a spend threshold without generating conversions.

What is included in a Google Ads account audit?▼

A Google Ads account audit includes analyzing performance metrics like cost and CPA, while checking a provided reference list of common account areas needing optimization attention.

How can I automate pausing keywords that have no conversions?▼

You can automate pausing non-converting keywords by using this skill's scripts to analyze historical spend data and execute API-driven campaign adjustments for budget optimization.

Can I manage Google Ads performance using Python?▼

Yes, you can manage Google Ads performance using Python, as this skill requires the google-ads-sdk and python3 to execute scripts for campaign analysis and optimization.

What's the best way to track conversion data for PPC campaigns?▼

The best way to track PPC conversion data is by using API-driven analysis to monitor key metrics, providing actionable insights for accurate budget allocation and performance tracking.

Do I need the google-ads-sdk to optimize campaign performance?▼

Yes, you need the google-ads-sdk and python3 installed, as this skill depends on them to analyze performance metrics and execute automated campaign adjustments.