google-ads-search-term-mining

You can mine Google Ads search term data by extracting reports via UI exports or API, then applying a classification and clustering workflow to map results to new exact keywords, negatives, and ad group structures.

The best way to structure ad groups from search term reports is to classify queries by intent signals, cluster related terms, and map them into new ad groups to improve campaign structure and align landing pages.

Yes, you can use search term mining to find negative keywords by classifying raw query intent signals from your Google Ads reports, which helps guide negative keyword application and reduce wasted ad spend.

Search term mining works for Google Shopping, Performance Max, DSAs, and Search campaigns, allowing you to perform routine audits or deep-dives on accounts of varying sizes to reveal structural improvements.

You should run a search term mining analysis as a scalable workflow for weekly or monthly optimization, such as a 60-day analysis, to consistently surface top keyword opportunities and landing page gaps.

Your campaign structure needs search term intent classification to properly frame ad copy, apply accurate negatives, and identify high-potential keywords, directly addressing landing page gaps and wasted spend.