growth-hacking-playbook

A 90-day growth hacking roadmap combines AARRR funnel mapping, growth loops, and ICE-scored experiments. It outlines prioritized tests with owners, timelines, and success metrics across activation, retention, referrals, and monetization to drive rapid scale.

ICE scoring ranks growth experiments by Impact, Confidence, and Ease. It helps startups prioritize their 90-day roadmap by assigning scores to each test, ensuring the highest-value experiments with clear owners and success metrics are executed first.

The AARRR framework maps the Pirate Metrics funnel: Acquisition, Activation, Retention, Referral, and Revenue. You define current versus target metrics for each stage, identifying specific retention levers and activation events to build a data-driven growth strategy.

Yes, the Bullseye framework guides channel prioritization for startups. It helps you select and focus on the most scalable organic, paid, or product channels by testing multiple options and narrowing down to the primary channel that drives sustainable growth.

Designing a scalable growth loop involves creating a self-reinforcing cycle where user actions drive new acquisitions. The playbook integrates growth loops with retention levers and monetization strategies to ensure continuous, sustainable scale without relying solely on paid channels.