growth-loops

To design compounding growth loops, you shift focus from linear funnels to self-reinforcing systems where outputs become inputs. This methodology creates sustainable growth by building viral, UGC, paid, or sales loops tailored to your business model.

A viral loop is a specific type of growth loop focused on user-invites, while growth loops encompass broader self-reinforcing systems including UGC, paid, and sales loops. Both mechanisms turn outputs into inputs for compounding customer acquisition.

You can analyze your current growth model by auditing retention's impact and diagnosing compounding issues. This process identifies whether your customer acquisition relies on linear funnels or self-reinforcing growth loops.

You optimize growth loop velocity by identifying friction points within your self-reinforcing systems and prioritizing improvements. This accelerates compounding growth and reduces reliance on paid channels for customer acquisition.

Transition to UGC loops when rising customer acquisition costs limit linear funnel scalability. Designing interconnected loops shifts growth to compounding user-generated content systems, creating sustainable acquisition without paid channel reliance.

Yes, the Reforge methodology diagnoses compounding issues by auditing retention's impact on self-reinforcing systems. It identifies loop types and friction points to optimize loop velocity and build interconnected growth strategies.