What problem does it solve?
Indie developers and small teams struggle to get meaningful press coverage because journalists and reviewers receive many generic pitches and require an easy-to-use press kit, a clear story angle, and precise timing to publish. This Skill streamlines press outreach by turning product context into a targeted outreach plan that journalists can act on quickly.
Core Features & Use Cases
- Press kit preparation: Checklist for assets (icons, screenshots, fact sheet, promo video) and hosting recommendations so journalists can copy-paste details without hunting for files.
- Targeted contact discovery: Curated tiers of outlets, YouTube reviewers, and podcasts with guidance on who to target for exclusives versus broad outreach.
- Pitching & embargo strategy: Ready-to-use email and podcast templates, follow-up cadence, embargo/exclusive coordination, and optimal outreach timing.
- Use Case: Prepare a 20–30 contact list, an embargo plan for Tier 1 exclusives three weeks before launch, and a set of tailored pitch emails for a solo iOS developer launching a paid productivity app.
Quick Start
Create a 20-contact press outreach plan and a tailored launch pitch for my iOS app "App Name" launching on [launch date].
