gtm

Coordinate three-layer GTM strategy across Product Loop, Messaging, and Distribution documents.

Updated Feb 2, 2026

Search Tags:#documentation #go-to-market #strategy #alignment #layers #gtm #product-marketing

Ready to run

npx skills add https://github.com/inem/claude-gtm --skill gtm

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: gtm
Source: https://github.com/inem/claude-gtm/tree/main/skills/gtm
Command: npx skills add https://github.com/inem/claude-gtm --skill gtm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Teams often struggle to coordinate product discovery with market messaging and outreach. This skill provides a disciplined framework to split go-to-market planning into three focused documents.

Core Features & Use Cases

Product Loop document to capture discovery, audience, JTBD, and retention strategies.
Messaging document to converge on a single positioning and repeatable messaging variations.
Distribution document to outline channels, launch steps, and tests with 20 key user targets.
Final Critique to assess and refine all three layers before launch.

Quick Start

Generate three separate GTM layer documents (Product Loop, Messaging, Distribution) plus a final critique.

Frequently Asked Questions about gtm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I structure a go-to-market strategy to align product and marketing teams?▼

Structure your go-to-market strategy by splitting planning into three focused documents: Product Loop, Messaging, and Distribution. This framework aligns product discovery with market messaging and outreach to resolve team coordination issues.

What is the best way to document a product launch plan for cross-functional alignment?▼

The best way to document a launch plan is using a three-layer go-to-market framework. It enforces a documented workflow with separate Product Loop, Messaging, and Distribution documents followed by a final critique.

How do I align product messaging with distribution channels before a launch?▼

Align messaging and distribution by generating separate GTM layer documents. The Messaging document converges positioning, while the Distribution document outlines channels and tests, with a final critique assessing cross-layer alignment.

Can I use a three-layer GTM framework for product marketing retention strategies?▼

Yes, the three-layer GTM framework supports product marketing by capturing retention strategies within the Product Loop document. It also maps audience and job-to-be-done insights to messaging and distribution layers.

When do I need to split go-to-market planning into multiple documents?▼

You need to split go-to-market planning into multiple documents when teams struggle to coordinate product discovery with market messaging and outreach. This approach provides a disciplined framework to enforce structured outputs.

How do I critique a go-to-market plan before execution?▼

Critique a go-to-market plan by applying a final critique phase after generating the Product Loop, Messaging, and Distribution documents. This step assesses and refines all three layers to ensure clear cross-layer alignment before launch.