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launch-strategy

Plan phased product launches with ORB channel strategies and timelines.

Updated Jan 31, 2026
Search Tags:#go-to-market#launch#product-marketing#channel-strategy#ORB-framework#campaign-planning#phased-launch
One-click install
npx skills add https://github.com/Gull-Stack/love-rescue --skill launch-strategy-gull-stack
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/Gull-Stack/love-rescue/tree/main/.claude/skills/launch-strategy
Command: npx skills add https://github.com/Gull-Stack/love-rescue --skill launch-strategy-gull-stack

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps product teams plan repeatable, momentum-driven launches for new features and campaigns.

Core Features & Use Cases

  • Phased launch planning: Guides internal to full public launches with defined actions and milestones.
  • Channel strategy guidance: Maps owned, rented, and borrowed channels to launch goals.
  • Post-launch momentum: Provides ongoing optimization and post-launch workflows for sustained growth.

Quick Start

Ask me to draft a phased launch plan for a new feature, including channel mix and a two-week timeline.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan a phased product launch for a new SaaS feature?▼

The ORB framework categorizes go-to-market channels into Owned, Rented, and Borrowed. It maps these channel strategies to your launch goals, ensuring your campaign planning effectively targets the right audiences across all distribution phases.

What is the best way to maintain momentum after a product launch?▼

Maintain post-launch momentum by applying ongoing optimization workflows designed for sustained growth. This involves executing post-launch checklists that transition your phased rollout into continuous product marketing and channel refinement.

Can I use this for go-to-market campaigns beyond new product announcements?▼

Yes, you can use this for go-to-market campaigns beyond new product announcements. It supports feature announcements, SaaS rollouts, and general campaign planning, adapting the ORB framework to various product marketing contexts.

How do I structure a two-week timeline for a go-to-market launch?▼

Structure a two-week go-to-market timeline by defining specific milestones for each launch phase. This skill drafts actionable steps and checklists, mapping your channel mix to ensure consistent momentum throughout the rollout period.

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