launch-strategy

Name: launch-strategy
Availability: InStock
Author: Craig

Plan and execute phased product launches across owned, rented, and borrowed channels.

7.3k|977|Updated Oct 29, 2025

Search Tags:#checklist #go-to-market #launch #channel-strategy #Product Hunt #product-launch #ORB-framework

Ready to run

npx skills add https://github.com/TheCraigHewitt/seomachine --skill launch-strategy

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: launch-strategy
Source: https://github.com/TheCraigHewitt/seomachine/tree/main/.claude/skills/launch-strategy
Command: npx skills add https://github.com/TheCraigHewitt/seomachine --skill launch-strategy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill guides teams to plan and execute phased product launches that build momentum, align messaging, and maximize initial traction across multiple channels.

Core Features & Use Cases

ORB framework: Structure launches around Owned, Rented, and Borrowed channels to sustain momentum.
Five-Phase Launch: From Internal to Full Launch, with checklists, experiments, and iterative feedback loops.
Post-Launch Momentum: Ongoing updates and campaigns to convert early interest into long-term adoption.

Quick Start

Plan a new feature launch using the ORB framework, create a two-week phased timeline with owned-channel assets, scheduled external outreach, and a post-launch checklist.

Frequently Asked Questions about launch-strategy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I structure a product launch across owned, rented, and borrowed channels?▼

The ORB framework organizes launches into three channel types: owned channels (your direct audience touchpoints), rented channels (external platforms like Product Hunt), and borrowed channels (partner amplification). This structure sustains momentum by sequencing messaging and maximizing reach across each phase.

What's the best way to plan a phased product launch with a timeline and checklist?▼

A five-phase launch approach moves from Internal Readiness through Full Launch, with structured checklists and experiments at each stage. Define your timeline by channel (owned assets first, then external outreach), establish feedback loops, and include post-launch momentum campaigns to convert early interest.

Can I use a launch framework for new features, product updates, and go-to-market campaigns?▼

Yes. The launch strategy framework applies to new features, product updates, and full go-to-market campaigns. Its phased, channel-structured approach works across contexts by adapting the checklist and messaging to your specific launch scope and audience.

How do I maintain momentum and conversions after a product launch?▼

Post-launch momentum requires ongoing updates, follow-up campaigns, and iterative refinement based on early feedback. The five-phase framework includes post-launch strategies that convert initial traction into sustained adoption through continued channel engagement.

What should I include in a launch checklist for owned-channel assets?▼

Owned-channel assets typically include internal communications, email campaigns, and on-site messaging prepared before external announcement. The framework provides phase-specific checklists that ensure messaging alignment, timing coordination, and readiness before moving to rented and borrowed channels.