gtm-analytics-audit

This analytics audit identifies trackable elements across a codebase by scanning components to locate clickable elements, links, forms, and media. It evaluates analytics readiness to inform GTM implementation, standardize the DOM, and guide tracking plans for stakeholder review.

You can audit tracking readiness by scanning HTML, JSX, TSX, and Vue components to locate clickable elements, links, forms, and media. The audit detects existing dataLayer pushes and analytics calls, outputting a JSON report with prioritized recommendations to guide DOM standardization and tracking plans.

Yes, the analytics readiness audit applies to modern web apps built with React, Next.js, and Vue. It parses project files across app, pages, and components to evaluate interactive elements and detect existing tracking implementations.

You can generate a tracking plan and DOM standardization report by running an audit that scans your frontend codebase for trackable elements and existing tracking code. The process outputs an audit-report.json file containing prioritized recommendations for stakeholder review.

GTM tags often miss user interactions on dynamically rendered pages because interactive elements lack proper dataLayer pushes or standardized attributes. An analytics audit scans the codebase to detect these tracking gaps and outputs a prioritized report to guide DOM standardization.