What problem does it solve?
Enables teams to design and validate a complete GTM strategy by defining ICPs, selecting the optimal GTM motion, crafting positioning, and planning launches with measurable metrics.
Core Features & Use Cases
- GTM Motion Selection: Frameworks to pick PLG, sales-led, community-led, or hybrid motions based on ACV and buyer complexity.
- ICP & Positioning Guidance: ECP/ICP development, Dunford-based positioning brief, category strategy, and messaging architecture.
- Launch Planning & Metrics: Alpha/beta/GA phased plans, key metrics, and PMF/NRR guidance.
- Paired Thinking & Boundaries: Clear boundary rules for deferring to product-expert, ai-expert, ux-expert when needed.
Quick Start
Provide a GTM challenge, and I will deliver a complete strategy outline covering motion, ICP, positioning, launch plan, and metrics.