gtm-expert

Define end-to-end go-to-market strategy with ICP, positioning, and launch plans.

1|Updated Apr 13, 2026
One-click install
npx skills add https://github.com/felixgeelhaar/skills --skill gtm-expert
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: gtm-expert
Source: https://github.com/felixgeelhaar/skills/tree/main/gtm-expert
Command: npx skills add https://github.com/felixgeelhaar/skills --skill gtm-expert

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Enables teams to design and validate a complete GTM strategy by defining ICPs, selecting the optimal GTM motion, crafting positioning, and planning launches with measurable metrics.

Core Features & Use Cases

  • GTM Motion Selection: Frameworks to pick PLG, sales-led, community-led, or hybrid motions based on ACV and buyer complexity.
  • ICP & Positioning Guidance: ECP/ICP development, Dunford-based positioning brief, category strategy, and messaging architecture.
  • Launch Planning & Metrics: Alpha/beta/GA phased plans, key metrics, and PMF/NRR guidance.
  • Paired Thinking & Boundaries: Clear boundary rules for deferring to product-expert, ai-expert, ux-expert when needed.

Quick Start

Provide a GTM challenge, and I will deliver a complete strategy outline covering motion, ICP, positioning, launch plan, and metrics.

Frequently Asked Questions about gtm-expert

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I define an ICP for a new product launch?

To define an ICP for a new product launch, you need to establish the Ideal Customer Profile and Economic Buyer Profile, evaluating buyer complexity and ACV to ensure precise market entry targeting.

What is the best way to choose a GTM motion for my product?

Choosing a GTM motion requires evaluating your ACV and buyer complexity to select between PLG, sales-led, community-led, or hybrid approaches, ensuring your market entry strategy aligns with product dynamics.

How do I create a positioning architecture using the Dunford framework?

Creating a positioning architecture using the Dunford framework involves crafting a positioning brief and category strategy to distinctly frame your market context and differentiate your product.

Can I use this to plan alpha, beta, and GA launch phases?

Yes, you can plan alpha, beta, and GA launch phases by structuring a phased release schedule with measurable metrics, PMF guidance, and NRR tracking to validate market entry.

When should I defer GTM planning to a product or UX expert?

You should defer GTM planning to a product, UX, or AI expert when boundary rules indicate that deep product-expert, ai-expert, or ux-expert specialization is required to resolve specific execution constraints.