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gtm-expert

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Senior GTM partner for ICPs and launches.

Marketing & Sales#positioning#go-to-market#gtm#pmf#icp#launch-planning#category-design
Authorfelixgeelhaar
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Enables teams to design and validate a complete GTM strategy by defining ICPs, selecting the optimal GTM motion, crafting positioning, and planning launches with measurable metrics.

Core Features & Use Cases

  • GTM Motion Selection: Frameworks to pick PLG, sales-led, community-led, or hybrid motions based on ACV and buyer complexity.
  • ICP & Positioning Guidance: ECP/ICP development, Dunford-based positioning brief, category strategy, and messaging architecture.
  • Launch Planning & Metrics: Alpha/beta/GA phased plans, key metrics, and PMF/NRR guidance.
  • Paired Thinking & Boundaries: Clear boundary rules for deferring to product-expert, ai-expert, ux-expert when needed.

Quick Start

Provide a GTM challenge, and I will deliver a complete strategy outline covering motion, ICP, positioning, launch plan, and metrics.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: gtm-expert
Download link: https://github.com/felixgeelhaar/skills/archive/main.zip#gtm-expert

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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