Define product category, radical problem, and differentiator into a messaging framework.
npx skills add https://github.com/inem/claude-gtm --skill positioning
Please help me install this Agent Skill. Skill: positioning Source: https://github.com/inem/claude-gtm/tree/main/skills/positioning Command: npx skills add https://github.com/inem/claude-gtm --skill positioning
Establish clear product positioning by defining the category (mental model), radical problem formulation, and differentiator to guide how the product is perceived and discussed.
Ask the AI to generate 2-3 radical positioning variants and a complete messaging framework.
High-intent search queries and answers about installing and using this skill.
Product positioning for a GTM launch requires defining a non-feature category as a mental model, formulating a radical problem, and identifying your differentiator to guide how the product is perceived and discussed across audiences.
Radical problem formulation in messaging strategy defines the core issue your targets face beyond surface-level features, creating a distinct mental model that anchors your product positioning and differentiator for diverse audiences.
You can generate 2-3 radical positioning variants tailored for different target audiences. Each variant includes a corresponding messaging framework containing a concise one-liner and ready-to-use talking points for downstream decision-making.
Creating a messaging framework from market and JTBD inputs involves analyzing targets to derive a non-feature category, radical problem, and differentiator, producing a concise one-liner and talking points in a ready-to-use context structure for downstream tools.
No, this approach derives a non-feature category to establish a single mental model, ensuring product positioning focuses on the radical problem and differentiator rather than listing product features.
Likas07Create and maintain a product marketing context document in Markdown.
inemIdentify 3-5 target audience segments and write them to context.yaml.
LerianStudioCreate a go-to-market plan with channels, tactics, timeline, and budget.
maigenticCreate positioning statements and messaging hierarchies using April Dunford's framework.
