positioning

Define product category, radical problem, and differentiator into a messaging framework.

Updated Feb 2, 2026

Search Tags:#messaging #positioning #gtm #category #differentiator #radical-formulation

Ready to run

npx skills add https://github.com/inem/claude-gtm --skill positioning

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: positioning
Source: https://github.com/inem/claude-gtm/tree/main/skills/positioning
Command: npx skills add https://github.com/inem/claude-gtm --skill positioning

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Establish clear product positioning by defining the category (mental model), radical problem formulation, and differentiator to guide how the product is perceived and discussed.

Core Features & Use Cases

Analyze inputs (market, targets, JTBD) to derive a non-feature category, radical problem, and differentiator.
Generate 2-3 positioning variants and a corresponding messaging framework for different audiences.
Produce a ready-to-use structure for downstream decision-making, including a concise one-liner and talking points.

Quick Start

Ask the AI to generate 2-3 radical positioning variants and a complete messaging framework.

Frequently Asked Questions about positioning

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I establish clear product positioning for a GTM launch?▼

Product positioning for a GTM launch requires defining a non-feature category as a mental model, formulating a radical problem, and identifying your differentiator to guide how the product is perceived and discussed across audiences.

What is a radical problem formulation in messaging strategy?▼

Radical problem formulation in messaging strategy defines the core issue your targets face beyond surface-level features, creating a distinct mental model that anchors your product positioning and differentiator for diverse audiences.

Can I generate multiple positioning variants for different target audiences?▼

You can generate 2-3 radical positioning variants tailored for different target audiences. Each variant includes a corresponding messaging framework containing a concise one-liner and ready-to-use talking points for downstream decision-making.

How do I create a messaging framework from market and JTBD inputs?▼

Creating a messaging framework from market and JTBD inputs involves analyzing targets to derive a non-feature category, radical problem, and differentiator, producing a concise one-liner and talking points in a ready-to-use context structure for downstream tools.

Does this approach to product positioning require feature-based category definitions?▼

No, this approach derives a non-feature category to establish a single mental model, ensuring product positioning focuses on the radical problem and differentiator rather than listing product features.