gtm-planning

A go-to-market plan defines your launch strategy by establishing channels, tactics, timeline, and budget allocation. This Skill guides you through five phases: GTM strategy (launch type and success metrics), channel strategy (evaluating and prioritizing channels), tactical planning (content and campaigns), timeline creation with milestones, and budget and resource allocation for execution.

Channel strategy evaluates available channels, selects primary channels that reach your target audience, determines the optimal mix, and identifies dependencies between channels. This Skill helps you allocate budget across channels and define activation paths so each channel supports your launch objectives and timeline.

Yes. This Skill applies to new product launches, major feature rollouts, minor updates, and repositioning efforts. It adapts the same five-phase framework—strategy, channels, tactics, timeline, and budget—to any launch type, scaling complexity based on your launch tier and motion.

In Phase 1 GTM Strategy, you establish launch type, tier, business model, go-to-market motion, and target metrics. These metrics become your success criteria and inform channel selection, budget allocation, and milestone tracking throughout the tactical and execution phases.

The tactical plan specifies launch tactics, content strategy, campaigns, partner engagement, and PR activities. This Skill structures these into actionable steps tied to your channels and timeline, ensuring each tactic supports your channel strategy and reaches defined milestones.

Phase 5 Budget and Resources guides resource allocation across channels and tactics, incorporates risk and contingency planning, and aligns spending with your timeline and milestones. This Skill ensures budget reflects channel priorities and supports your launch motion from activation through execution.