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product-positioning-expert

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Positioning that clearly differentiates you.

Marketing & Sales#messaging#positioning#JTBD#value-proposition#competitive-positioning#April Dunford#brand differentiation
Authormaigentic
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps founders articulate a differentiated market position using April Dunford's Positioning Canvas and Messaging Hierarchy. It guides the creation of positioning statements, messaging pillars, competitive positioning, and channel-specific messaging to ensure clarity and differentiation.

Core Features & Use Cases

  • Positioning Statement: Defines the target audience, need, category, and unique value proposition.
  • Messaging Hierarchy: Establishes pillars and supporting messages aligned to buyer needs.
  • Competitive Positioning: Compares against key competitors to identify white space and differentiation.
  • Channel-Specific Messaging: Generates messaging for website, sales, social, and ads.

Quick Start

  1. Outline your Target Customer, Core Problem, Solution Approach, and Key Differentiators.
  2. Run through the Positioning Statement framework: For [Target], Who [Need], [Product] is a [Category] that [Benefit].
  3. Produce 3-5 messaging pillars and 3 "unlike" statements you can use in collateral.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

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Please help me install this Skill:
Name: product-positioning-expert
Download link: https://github.com/maigentic/stratarts/archive/main.zip#product-positioning-expert

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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