gtm

Design viral loops, referral systems, and growth strategies for product-led growth.

18|1|Updated Feb 14, 2026
One-click install
npx skills add https://github.com/iankiku/forwward-teams --skill gtm-iankiku
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: gtm
Source: https://github.com/iankiku/forwward-teams/tree/main/skills/gtm
Command: npx skills add https://github.com/iankiku/forwward-teams --skill gtm-iankiku

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the challenge of designing effective viral loops, referral systems, and growth strategies for product-led growth, ensuring products spread organically through authentic resonance.

Core Features & Use Cases

  • Viral Loop Design: Create viral loops, referral systems, and growth mechanics tailored to specific product needs.
  • Growth Strategy Selection: Evaluate and select growth strategies based on product characteristics and user behavior.
  • Viral Loop Metrics: Analyze K-factor and other metrics to measure the effectiveness of viral loops.
  • Launch Playbook: Develop a comprehensive launch playbook for go-to-market strategies.

Quick Start

Use the gtm skill to design a viral loop for your product's go-to-market strategy.

Frequently Asked Questions about gtm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a viral loop for product-led growth?

Designing a viral loop for product-led growth involves creating referral systems and growth mechanics that encourage organic sharing. This Skill uses the VIBE framework to evaluate velocity, identity, boundaryless sharing, and emotional resonance to ensure products spread authentically.

What is a K-factor and how is it used to measure viral growth?

K-factor is a viral loop metric used to measure the effectiveness of your referral programs. It calculates the average number of new users each existing user brings in, helping you analyze and optimize your go-to-market growth strategy for better organic spread.

How do I create a launch playbook for my go-to-market strategy?

Creating a go-to-market launch playbook involves structuring your viral mechanics, referral systems, and growth metrics into an actionable plan. This Skill helps develop a comprehensive playbook tailored to your product characteristics and user behavior for successful product-led launches.

How does the VIBE framework work for referral program design?

The VIBE framework guides referral program design by evaluating four dimensions: Velocity of sharing, Identity integration, Boundaryless reach, and Emotional resonance. This ensures your viral loops and growth strategies achieve authentic organic product spread rather than forced distribution.

Can I use this to evaluate growth strategies for specific product characteristics?

Yes, you can evaluate and select growth strategies based on your specific product characteristics and user behavior. The Skill analyzes how viral mechanics and referral systems align with your product to determine the most effective go-to-market approach for product-led growth.

What is the best way to build a referral system for organic product spread?

The best way to build a referral system is to align viral mechanics with authentic user emotions and identity. By applying the VIBE framework, you can design referral programs that achieve boundaryless organic spread and measure their success through K-factor growth metrics.