gtm-lead-capture

Score and route inbound leads using ICP-anchored criteria and defined SLAs.

Updated Aug 23, 2026
One-click install
npx skills add https://github.com/jforksy/claude-skills --skill gtm-lead-capture
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: gtm-lead-capture
Source: https://github.com/jforksy/claude-skills/tree/main/gtm-lead-capture
Command: npx skills add https://github.com/jforksy/claude-skills --skill gtm-lead-capture

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps marketing and sales teams quickly qualify and route inbound leads using ICP-aligned scoring and clear handoff protocols.

Core Features & Use Cases

  • ICP-anchored scoring: Score accuracy derived from ICP firmographics, triggers, and disqualifiers.
  • Routing & SLAs: Route SQLs to sales and route MQLs into fast nurture sequences with defined SLA.
  • Handoff & templates: Provide enrichment, recommended talk tracks, and messaging templates for smooth handoffs.
  • Use Case: Applied to website forms, email inquiries, chat, referrals, and events to convert interest into qualified pipeline.

Quick Start

Load ICP profiles with /gtm-icp if not present, then run /gtm-lead-capture to begin discovery and refinement of scoring and templates. Review and publish lead scoring data to data/gtm/lead_scoring.json and response_templates.json.

Frequently Asked Questions about gtm-lead-capture

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I route and score inbound leads automatically?

To route and score inbound leads automatically, you need to apply ICP-anchored scoring based on firmographics and triggers, then route SQLs to sales and MQLs to nurture sequences with defined SLAs.

What is the best way to handle inbound lead handoff to sales?

The best way to handle inbound lead handoff is using a defined protocol that provides data enrichment, recommended talk tracks, and messaging templates for smooth transitions from marketing to sales.

Do I need ICP profiles to qualify inbound leads from website forms?

Yes, you need ICP profiles to qualify inbound leads accurately. ICP firmographics, triggers, and disqualifiers anchor the scoring logic required to process leads from website forms, chat, and events.

How do I set up SLAs for MQLs and SQLs in a lead capture process?

You set up SLAs for MQLs and SQLs by routing SQLs directly to sales and pushing MQLs into fast nurture sequences, ensuring both paths have clearly defined response time requirements.

What data is required to build a lead scoring and routing system?

Building a lead scoring and routing system requires ICP profiles, a messaging framework, pricing strategy, and a defined handoff protocol to operate effectively and output scoring JSON files.

Can I use this approach for leads from events and referrals?

Yes, you can use ICP-anchored lead scoring and routing for leads from events, referrals, website forms, email inquiries, and chat to convert initial interest into qualified pipeline.