gtm-metrics

Defines GTM metrics, dashboards, attribution models, and review cadences for AI products.

Updated Sep 15, 2026
One-click install
npx skills add https://github.com/Peterson-Benhame/agent-skills --skill gtm-metrics-peterson-benhame
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: gtm-metrics
Source: https://github.com/Peterson-Benhame/agent-skills/tree/main/packages/skills-catalog/skills/%28gtm%29/gtm-metrics
Command: npx skills add https://github.com/Peterson-Benhame/agent-skills --skill gtm-metrics-peterson-benhame

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Revenue teams at AI-native companies struggle to choose the right GTM metrics, build trustworthy dashboards, and run consistent review cadences, especially when AI cost structures and usage-based pricing break traditional SaaS measurement assumptions. ## Core Features & Use Cases - Metric Selection & Benchmarks: Provides target values for CAC payback, Magic Number, NRR, pipeline coverage, TTFV, and growth rates segmented by ARR stage and GTM motion (PLG, sales-led, agent-led). - Dashboard Architecture: Designs a three-tier dashboard hierarchy (board, executive, operator) with tool recommendations and anti-pattern fixes. - AI-Specific Measurement: Tracks AI cost of revenue, ROAI, usage-based consumption metrics, and data health scoring that traditional SaaS dashboards miss. - Use Case: A founder asks which metrics to track for a PLG motion; the skill recommends 5-7 core metrics with benchmarks, a weekly scorecard template, and a 30-45 minute review cadence. ## Quick Start Ask the agent to design a GTM metrics dashboard for your sales motion and ARR stage, including benchmarks and a weekly review scorecard.

Frequently Asked Questions about gtm-metrics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What GTM metrics should a B2B SaaS startup track?

Track 5-7 core metrics: CAC payback (median 8.6 months), Magic Number (>0.75 efficient), pipeline coverage (3-4x sales-led, 2-3x PLG), NRR (median 106%), and TTFV. Add a data health score above 85% before trusting pipeline reports.

How do I build a GTM metrics dashboard?

Use a three-tier hierarchy: a board tier with 5-7 monthly metrics, an executive tier with 10-12 weekly metrics, and an operator tier with 15-25 daily metrics. Pull all data from system-of-record APIs rather than manual entry.

How are AI product metrics different from SaaS metrics?

AI products have lower gross margins (60-75% vs ~80%) due to inference costs, so track AI cost of revenue (<20% of revenue) and ROAI (>10x). Usage is task-driven rather than session-driven, requiring task completion and outcome success metrics.

Which attribution model should I use for B2B sales?

Match the model to your stage: first-touch pre-revenue, U-shaped at $1-5M ARR, W-shaped at $5-20M, and time-decay or AI-driven above $20M. Set lookback windows to 90 days for SMB, 180 for mid-market, and 365 for enterprise.

Why are my pipeline metrics unreliable?

Unreliable pipeline metrics usually stem from poor CRM data health. Compute a data health score from completeness (35%), accuracy (30%), recency (20%), and consistency (15%); scores below 70% mean pipeline reports should not be trusted.

When should I not use this GTM metrics skill?

Do not use it for technical implementation, code review, or software architecture tasks. It covers measurement strategy, metric selection, and dashboard design only, not the engineering work of building data pipelines.